Stoke City Football Club

The club's vision was to create a lively pre-match destination where supporters could grab food, enjoy a drink, and soak up the atmosphere before kick-off. To make this possible, we transformed four 20ft shipping containers into fully functional bar units. Each bar was created for quick and efficient service, with front serving hatches, secure roller shutters, built-in counters, and storage beneath. 

Inside, the containers were fully fitted with power, water, lighting, and sinks, and finished with a professional respray in grey and bespoke “Bar” vinyl graphics to match the surroundings.

Positioned side by side directly outside the stadium, the bars now sit at the heart of the Boothen Quarter. They provide supporters with easy access to refreshments while complementing the venue’s other features, such as the stage and large LED screen, to create a vibrant fan zone experience.

Cleveland’s expertise and flexibility were perfect for our requirements for the Boothen Quarter fan zone. From enquiry to delivery, they were an excellent contractor on the project, with particular recognition for Cleveland’s Conversions Manager, Eddie, who was very helpful throughout the process.

Jordan Fairclough, Project Manager at Stoke City FC

The completed fan zone is now an established part of matchdays at the bet365 Stadium, with the new bar units helping Stoke City deliver a welcoming, energetic space for supporters to gather, enjoy food and drink, and share in the build-up together.