Storers' Den for Self Storage Operators

Cleveland Containers, Stora, and Approved Business Finance have joined forces to host an exclusive event that will see one self storage operator walk away with an unbelievable reward that will undoubtedly boost their business.

Taking place on the evening of April 15, 2024, at the Mercure Telford Centre Hotel, ‘Storers’ Den’ invites self storage operators under three years old to present their growth plans to a panel of industry 'Dragons' and a live audience.

The thrilling competition, which is free to attend, will see one fortunate self storage operator win an extraordinary prize package worth thousands of pounds, courtesy of multiple SSA UK suppliers. This includes a variety of essential services such as professional marketing content, consultations, website management, advertising, and more.

Supported by industry experts including YBA PPC, Dean Booty from Store More, and Engage Management Services, ‘Storers’ Den’ offers a unique opportunity for budding entrepreneurs to receive valuable insights, support, and resources to enhance their business prospects.

The deadline for submissions is Tuesday 20th February so if you’re a relatively new self storage operator and this sounds like the opportunity you need, get your application forms in now!

Here’s a quick summary of the event and an introduction to our dragons…

What is Storers' Den?

Storers’ Den is a one-night-only spectacular - an unmissable event for self storage operators who are under three years old with bold ambitions for explosive growth in the next 12 months! Here's your chance to seize a comprehensive support package provided by six dynamic 'Dragons' (SSA UK Members), free for an entire year. This exclusive opportunity is designed to turbocharge your journey toward surpassing those ambitious growth targets. Don't miss out on this incredible boost for your success!

When and where?

Mark your calendars for an unforgettable night on Monday, April 15, 2024—the eve of the SSA UK Conference 2024! Doors open at 6pm, and the event begins at 7pm. Join us at the Mercure Telford Centre Hotel in a luxurious private room where you can enjoy a complimentary drink, indulge in a finger buffet, and network with fellow suppliers and members.

Who can enter?

The competition is open to self storage operators who have been trading for less than three years. Applicants must submit a form that contains a concise overview of their journey so far and their exciting growth plans. The Dragon’s want to see a good story, ambition, and potential. Don’t forget, the deadline for submissions is Tuesday 20th February so get your application forms in now!

A select shortlist of five outstanding operators will then have the chance to shine on the big night, stepping into the spotlight to present their growth plans not only to the esteemed Dragons but also to a live audience. Each operator will have ten minutes to captivate the room with their vision, then brace themselves for an intense ten-minute session where the Dragons fire off their questions. It's a battle of ideas and strategy! Once all five operators have presented, the Dragons will deliberate and crown the ultimate winner—the lucky recipient of the exclusive support package for the upcoming year.

The Storers' Den Dragons

Meet the 'Dragons'

Lewis Pennicott – Marketing Director at Cleveland Containers

Lewis has been an influence on the self storage industry for over eight years. As one of the leading suppliers of shipping containers in the UK, Cleveland is perfectly situated to aid storage site expansion.

Gavin Shields – CEO of Stora and Founder of StoreStuff

Gavin has been supporting the self storage industry as CEO of Stora for over three years. The company's systems help automate self storage businesses with online payments, recurring billing and facility management software services.

Rory Dunn – Founder of Approved Business Finance

Rory Dunn is the founder of a fast growing and exciting Approved Finance Group. With over 30+ years of experience in the business finance arena, Approved specialises in securing funding for numerous sectors.

Laura Moxham – Managing Director of YBA PPC

Laura is an expert in helping operators make the most of their PPC and digital marketing. As the founder of YBA PPC they have worked in over 150 Google advertisers, helping global, national and local businesses reap incredible results.

Anthony Adams – Co-Founder of Engage Management Services

Anthony Adams is Managing Partner of Engage Management Services. With over a decade of experience in all aspects of Self Storage from finance to marketing and sales, Engage has the knowledge and expertise to develop and manage profitable Self Storage facilities.

Dean Booty – Director of StoreMore and Host of the Hacking Storage Podcast

Mr Self Storage himself! From opening his first self storage site seven years ago, Dean started the UK’s first self storage podcast, solidifying himself as THE self storage influencer.

Storers' Den

What can you win?

  • Cleveland Containers: Marketing Content - Photography, video, social media graphics, flyer design and website content creation to boost your businesses online and offline presence.

  • Stora: Two years Free - Stora Pro account for unlimited sites with eight hours of free onboarding. Manage your sites, customers, and payments in one easy-to-use platform.

  • Approved Business Finance: Business Finance and Strategy - Fee-free business finance and free business consultation, financial strategy and budget forecast and projections.

  • YBA PPC: Google Ads Review and Strategy - Consultation on Google Ads and Google Business analysing current performance, and researching and implementing a campaign build.

  • Engage Management Services: Business Analysis and Consultancy - In-depth review of your business covering sales, operations and marketing, as well as remote support to aid strategic performance.

  • Dean Booty - Three months coaching: One hour a month with Mr Self Storage to cover all areas of your business, helping you achieve your business goals.

Who can attend?

A great event needs a good live audience! Anyone can attend but there are limited spaces. It’s free to register your attendance. The deadline for registering is Friday 15th March.


Are you a self storage business under three years old?

Apply for this incredible opportunity today!

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