Small Businesses Being Box Clever #1: Reign Makeup Studio

Firstly in the series, we’re discussing Reign, a makeup studio in Manchester. Reign is the brainchild of makeup artists Alexandra Clare and Mica Bowen, moving from a salon environment to a more unique space back in October 2019.

Mellieha Blair

Reign is housed in a modified container, in the creative enterprise hub “Pollard Yard” in the North West.

However, that is where the likeliness of a standard steel container ends, from the exterior throughout, their container is on brand and completely personalised to Reign.

Makeup studio built from a container

As Alexandra mentioned, the lack of large rental costs means that shipping container businesses are a great idea for start-up businesses or even people who are looking to keep external costs down.

“We chose Pollard Yard as it’s great to be surrounded by like-minded creative people, as well as being in an up and coming area close to town without the large rental costs. Moving from a salon to our own space was a no brainer, we have our own small space and can work independently under our own brand Reign.”

Alexandra Clare, Co-Owner of Reign Makeup Studio


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